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The inside track on successfully selling your home…

By selling your home through ROFFEYS Residential Sales, you can be assured of receiving the best help and advice in the area. Below, we give you some inside tips on getting your property sold … and how we can help you achieve the best results!
Arrange to have your property correctly valued
As soon as you consider selling your property, you will need to have an idea of its current market value. Assessing the correct value of your property is crucial. It is one of the most important factors to be considered before placing your property on the market. Of course, everyone wants to achieve the highest price possible for their property but, equally, there are a number of risks associated with overpricing.
At ROFFEYS Residential Sales, we closely monitor changes in market trends and our sales consultants have many years’ experience in property valuation, possessing an in-depth knowledge of all local areas. We also have access to a comprehensive database of properties recently sold in your area and this assists us when making an accurate assessment of the current market value of your property.
Our pre-marketing appraisal service is provided completely free of charge and does not place you under any obligation. 

Preparation for marketing 

Once we receive your instructions, work gets under way to prepare your property for marketing. As a result of recent legislation, it is a requirement that you have, or have commissioned, an Energy Performance Certificate (EPC) before your property can be marketed. This will be provided by a Domestic Energy Assessor (DEA). We are able to arrange the production and supply of an approved EPC and, in doing so, avoid any unnecessary delays with the marketing of your property. 
By embracing the very latest innovations in property marketing, we are able to distinguish your property from others competing in the same market. We utilise the latest  technologies when we prepare sales details, making sure we highlight all the important aspects of your property.
Presentation is paramount, so we ensure our sales details are clearly presented and the descriptive information promotes your property in the best possible light without being misleading. As always, we pay attention to every detail.


Research suggests that over 90% of buyers start their property search on the internet.  This is why our e-commerce strategy has been developed to ensure your property is fully available on the internet – with every opportunity for selling exploited, making sure your property is found when your potential buyers start to search.
There are numerous property internet sites, all claiming to reach a wide market and having many thousands of buyers viewing property adverts each day. It does appear, however, that the most popular property portal is currently
We advertise all our properties on, as well as other major property internet sites, including:;; and many more besides, including a range of social and business networking sites such as twitter, facebook and linkedin. Our own website is also regularly updated.  It ranks highly with the main search engines like Google and Yahoo, so we attract an enormous amount of traffic to our website which, in turn, generates substantial numbers of leads from potential buyers.
As well as the internet, newspapers and magazines still remain media worthy of advertising properties for sale.  The wide range of publications and property magazines include our own regularly published regional property  magazine and our advertising covers an extensive geographical area; from London through to Essex, Hertfordshire and further across the nation.
Of course, we also promote your property within our branches with eye-catching window and office displays featuring the latest in LED digital display technology. 

On-going marketing

You will benefit from our continued investment in technology and our sales consultants’ pro-active approach to the marketing of your property. Our management systems enable us to record all activities and enquiries received from potential buyers concerning the sale of your property, so you can be assured of regular feedback and progress reports. Targeted marketing includes regular email alerts, mail shots and telephone response to our registered applicants’ enquiries. We are on the case right from the start and lose no time with the task of selling your property.

Sales progress and management reports

There is an important aspect of the sale process which we never neglect – expert sale management. Once you have agreed a sale through ROFFEYS Residential Sales, you will be regularly apprised of progress right through to completion.
Through our experience, we understand the stress that can be caused by lack of communication. The importance of expert sale management - promoting cohesion between buyer and seller - should not be underestimated.  All too often, we learn of our competitors’ sales falling through owing to a lack of communication and accurate information. Bear this in mind when choosing your agent.  Our sales consultants will exercise due diligence at all times and liaise with your purchasers’ legal representatives, surveyors, estate agents and mortgage lenders to evaluate the soundness of any related sale in the chain, thus ensuring you have the best possible chance of a successful sale.
By keeping you informed on a regular basis, we aim to make your move stress-free and that’s the driving force at ROFFEYS Residential Sales.
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About us

'As dedicated property professionals, Roffeys is proud to have served local communities throughout the towns and villages of West Essex and East Hertfordshire since 1988'

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